Unearthing Treasures: Viking Shopping in the Modern Age

A group of Viking men sit at a table, wearing traditional dress. Viking shopping can source items like the Viking jewelry seen on one of the Vikings

The Vikings, seafaring warriors and explorers who roamed the seas over a millennium ago, are enjoying a remarkable resurgence in contemporary culture – once again, these fierce Norsemen are capturing our imagination and fascination. A big reason why modern day Viking enthusiasts are able to showcase their appreciation for Norse heritage is the huge range of Viking-inspired clothing, jewelry and collectables on the market. In this guide, we'll be breaking down everything you need to know about Viking shopping, and how you can find the perfect pieces to embrace your inner warrior.  


The Resurgence of Norse Heritage

The Vikings, hailing from the regions we now know as Norway, Sweden, Denmark and Iceland, were a complex society with a rich culture. Although they gained a fearsome reputation for their ability in battle, they were also skilled craftsmen, traders and settlers. Viking society had its own unique customs, traditions and art forms - all of which are being rediscovered and celebrated today.

One of the key factors contributing to the resurgence of Viking culture is the fact that we now have a much more accurate understanding of their history. Scholars and archaeologists have unearthed a growing number of artifacts, shipwrecks and settlements that shed light on their daily lives, which has led to a more nuanced and balanced view of Viking history, dispelling many myths and misconceptions.

Modern media has also played a significant role in the renewed interest in Viking culture. Television series like "Vikings" and "Norsemen" have brought Viking stories to life, portraying their epic journeys and complex characters, while video games like "Assassin's Creed Valhalla" have allowed individuals to immerse themselves in Viking adventures. By blending historical accuracy with a touch of mythology, these stories appeal to a wide audience, capturing the imaginations of young and old.


Viking Shopping Today

As the fascination with Viking culture continues to grow, so does the demand for Viking-themed merchandise. Whether you're a dedicated enthusiast or just someone intrigued by their heritage, there are various avenues to explore when it comes to Viking shopping in the modern age:

  • Museum Gift Shops: Many museums with Viking exhibits offer a range of Viking products, from clothing and books to replicas of inspiring Norse artifacts. These items are often sourced from reputable artisans and craftspeople who prioritize historical accuracy, so it’s a great place to start. Plus, by visiting museums, you’ll be able to learn more about the fascinating and rich culture of the Norsemen who lived before us.
  • Speciality Stores: Stores that specialize in historical and Viking-themed merchandise are one of the best options if you want to embrace your Viking heritage in an authentic way, and the internet has made it easier than ever to connect with artisans and vendors. Our best sellers can give you a insight into the products that Viking enthusiasts connect with the most, but in our store you’ll also find more unique pieces that speak to the individual in a personal way.
  • Viking Festivals and Fairs: By attending Viking reenactment events and historical fairs, you’ll be placing yourself at some of the best venues to find Viking merchandise that suits your unique personal style. Plus, you’ll know that you’re purchasing merchandise directly from craftspeople who are knowledgeable and passionate about recreating the past.

 Viking shopping at a Viking scene reenactment such as this one can be a good way to find authentic items. The scene shows a cozy Viking hut, with a burning fire and shields laid against chairs.

When you’re shopping for Viking-inspired merchandise, it’s important to choose pieces that are crafted with high attention to detail using quality materials, as your pieces should stand the test of time. Because of this, finding a store that specializes in Norse items is key. Mass-produced, low quality products are more likely to use inaccurate symbols and cheap metals. Purchasing from skilled artisans not only encourages the preservation of traditional techniques and knowledge, but it also means your collection will strengthen your connection to Viking culture and history.  


Viking Shopping: Jewelry

Viking jewelry is one of the most popular categories of Viking merchandise, and for good reason. The Vikings were keen jewelers, and through the incorporation of specific symbols, they showcased their values and ambition. In the modern day, Viking jewelry pieces are not only aesthetically pleasing, but also laden with symbolism and history. Some common symbols that you can keep an eye out for when shopping include:

  • Thor’s Hammer (Mjolnir): This symbol represents the god Thor, and the Mjolnir is often worn as a protective amulet - thanks to its power as a symbol of strength and protection that works perfectly on jewelry.
  • Valknut: Seen as a symbol of sacrifice, transformation and the afterlife, the Valknut is closely associated with the god Odin and was often worn by the Vikings in battle.
  • Runes: Viking runes were used for writing, but they also held mystical and magical properties, so rune-inscribed jewelry effortlessly conveys personalized messages or blessings with a unique twist.
  • Yggdrasil: The Tree of Life, known in Norse mythology as Yggdrasil, is a powerful symbol of the interconnectedness of all life and the cosmos. When used in jewelry, it serves as a frequent reminder to seize the day and live life to the fullest.

When selecting jewelry for your collection, remember that it isn’t just a fashion accessory – it’s also a way to connect with the rich symbolism and spirituality of Viking culture.


Viking Shopping: Clothing

Viking clothing is another aspect of this fascinating culture that has had an inspiring resurgence in modern times. Whether you’re looking for traditional Viking garb or contemporary Viking streetwear, there are a number of options for every style.

Traditional Viking Clothing

Often seen in re-enactment displays or at historical conventions, traditional Viking clothing is a nod to the attire worn by the Norse people. With elements like tunics, cloaks, belts and brooches, this clothing style is a great way to immerse yourself in the culture and history of the Vikings. Plus, there are plenty of craftspeople who specialize in the production of historically accurate garments, so you can combine your love for the past with an appreciation of spectacular craftsmanship.


Viking Streetwear

If you want to incorporate Viking style into your everyday wardrobe, but don’t have the place to wear traditional garments, then Viking streetwear offers the perfect modern twist on ancient aesthetics. Whether you’re inspiring greatness and bravery in our Till Valhalla t-shirt, or you’re wearing our Too many idiots, not enough axes hoodie as a reminder that life doesn’t need to be so serious, there’s always Viking apparel that will say what you need it to.


Viking Shopping: Collectables

Going Viking shopping doesn’t always mean buying things to wear – it can also mean choosing collectables that act as a more subtle nod to your love of all things Norse. For instance, if you’re hoping to channel the strength of the Mjolnir in your daily life, but you don’t want to wear a pendant or t-shirt, why not go for a Thor’s Hammer keychain?


Whether you’re looking for jewelry, clothing or collectables, Viking shopping doesn’t need to be difficult. By choosing a speciality store and opting for the pieces that resonate with you best, you’ll be able to connect with Viking culture and history in an inspiring and authentic way.